Bridesmaids-for-hire business booms in China

Newlyweds celebrate their wedding with bridesmaids and groomsmen in Ningbo, Zhejiang province. - China Daily/ANN

BEIJING: The practice of hiring bridesmaids for weddings is becoming increasingly popular, as more people recognise it offers a solution to the dilemma of finding suitable attendants for brides away from home while eliminating the awkwardness of social indebtedness.

Professional bridesmaids offer their services on various online platforms, including social media apps. The bridesmaids advertise their reliability, attentiveness and the high level of coordination they can offer on the wedding day.