‘Visit Siem Reap’ campaign aiming to rev up numbers

Foreign tourists take photographs of an engraved panel at Bayon Temple in Siem Reap province’s Angkor Archaeological Park last December. - ANA

PHNOM PENH: The Visit Siem Reap 2024 campaign is set to inject new momentum into Cambodia’s efforts to attract foreign tourists globally, following significant setbacks suffered by the sector due to the Covid-19 pandemic and ongoing geopolitical competition among superpowers.

Prime Minister Hun Manet unveiled the campaign during the 19th Government-Private Sector Forum held at the Peace Palace in Phnom Penh in November.