Influencers play key role in driving demand for aesthetic treatments in Singapore

Influencers such as Evonne Ng (left) and Wong Sheau Qian are openly discussing their experiences with aesthetic treatments. — The Straits Times/ANN

SINGAPORE (The Straits Times/ANN): The rise of social media has seen influencers playing a key role in influencing consumers in their choices when it comes to aesthetics treatments.

More influencers are openly discussing their experiences, offering real-life accounts of aesthetics procedures and documenting before-and-after transformations, which have put such treatments in the spotlight and driven demand, observers noted.