Under regulations: Monica Amadea (centre), owner of a TikTok sales channel called Monomolly, and her employees offering merchandise through a TikTok livestream in Jakarta. — AFP
Promoting children’s clothes online, instead of to people passing by his stall at Tanah Abang Market in Jakarta, was one of the best decisions entrepreneur Andre Oktavianus made.
Since he started selling on online platforms via live stream in 2017, nearly a decade after he started his business, the 37-year-old said his sales have increased.
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