A different kind of yummy - China's Moutai launches boozy chocolates with Dove in diversification drive

An advertisement promoting a Kweichow Moutai liquor latte at a Luckin Coffee store in Beijing, China, on Sept 4, 2023. PHOTO: REUTERS

SHANGHAI (Reuters): Chinese luxury liquor-maker Kweichow Moutai is again looking to diversify from its fiery baijiu spirit core business to attract a new generation of consumers via a sweet collaboration with Mars, Inc.-owned Dove.

The companies jointly announced on Thursday they would release limited edition alcohol-infused chocolates, available from Saturday.