Popeyes takes on KFC, McDonald’s in China as the US fried chicken brand plans to open 1,700 stores in mainland in next decade

The US fried chicken chain Popeyes is making a renewed push in China with plans to open 1,700 outlets across the mainland in the coming decade, as it takes on a clutch of established rivals like KFC and McDonald’s.

The aggressive growth strategy comes after a sister company with a strong mainland team and well-honed store development platform became the exclusive operator of the Louisiana-based restaurant brand.