‘Ugly but comfortable’: Barbie movie kicks off China craze for practical footwear as many switch to sensible shoes

The film Barbie has boosted the profile of Birkenstock shoes in China after the titular character’s shoe choices inspired women to ditch heels in a trend dubbed “ugly but comfy”, according to mainland reports.

Released globally on July 21, Barbie has reignited discussion about feminism and gender equality after its massive success, earning US$1 billion at the global box office, including 200 million yuan (US$28 million) in China, where women have comprised almost 80 per cent of viewers.