Screenshot from a video of a teenager licking a soy sauce bottle at a Sushiro restaurant in central Gifu city. - Source: Twitter
A SUSHI restaurant chain is suing a customer for ¥67mil (RM2.2mil), saying that a viral online video of the teen licking communal bottles and plates caused a drop in sales, foot traffic and the company’s shares, according to Japanese media.
Food & Life Cos, which owns Akindo Sushiro, the outlet where the incident occurred, had filed a police report and received an apology from the perpetrator.
In the video clip, he also touched the sushi as it rolled past with fingers he had put in his mouth.
Sushiro is Japan’s largest conveyor-belt sushi chain. Losses amounted to ¥16bil (RM530mil) when shares of the parent company fell 4.8% on Jan 31, according to national broadcaster NHK and the Yomiuri newspaper.
The phenomenon, dubbed “Sushi Terrorism”, sparked a wave of copycat incidents shortly after the video, taken in Gifu city, quickly spread across social media platforms, including Twitter.
The chain added acrylic screens at some outlets to deter tampering on its conveyor belts, and said it would provide fresh seasonings and cutlery to those who request it, the costs for which it is seeking recompense from the teen.
Two other major conveyor belt sushi chains, Zensho Holdings Co-owned Hamasushi and Kura Sushi Inc, said in February that they were considering methods such as deploying artificial intelligence and cameras to thwart potential pranksters. — Bloomberg
