Thai rockers battle ripped crotches, bum cracks in viral ad for pants


Stretchy, tough, water resistant and irresistible to women, the pants are everything the hapless rockers have ever dreamed of. - The Nation/ANN

THAILAND, Aug 7 (The Nation/ANN): A marketing team for Thai apparel manufacturer GQ has identified pain points for men trying to find good pants, in a humorous music video clip published on Friday.

The video features fictional ageing rockers Bloody Belly singing about their stressful quest to find good pants as they battle ripped crotches, bum cracks and lifestyle-unfriendly fashions.

The jokey clip immediately hit a chord with netizens, quickly racking almost 1,500 views on YouTube.

The prize the band has been seeking all their lives finally appears in the form of GQ Perfect Stretch Light Chinos – worn by a handsome young hunk doing yoga, trekking through jungle, battling gangsters and fighting off hordes of adoring women.

Stretchy, tough, water resistant and irresistible to women, the pants are everything the hapless rockers have ever dreamed of. They even have pockets that protect against radiation from mobile phones.

GQ offers them in six colours and seven sizes at department stores and online.

Created by leading director Thanonchai Sornsriwichai, the video is GQ’s latest attempt to highlight often-uncomfortable male fashions and offer solutions.

A previous campaign by the brand shocked audiences with bold statements about the secret problems men have with underwear.

Article type: free
User access status:
Subscribe now to our Premium Plan for an ad-free and unlimited reading experience!
   

Next In Aseanplus News

Asean News Headlines as at 9pm on Tuesday (Nov 29)
18 months’ probation for man who downloaded photos of children being sexually abused
Civil service committed to implement reform agenda under PM Anwar, says Chief Secretary to the Government�
Ex-boxing referee admits cheating to help Pacquiao win fight 22 years ago
Jokowi's volunteer rally riles party elites
King grants first audience to Anwar since his appointment as PM
Indonesia military chief seeks drills to counter China
Vietnamese movie wins first prize at international film festival in France
Cambodian boy visited by S. Korea’s first lady to get free treatment at top Seoul hospital
PM issues letter demanding apology from Baling MP over audio alleging Israel links

Others Also Read