‘Booming’ creator economy gives new hope to recovering Asian firms

A montage of screen grabs shows TikTok videos uploaded by content creators. - Courtesy of TikTok Indonesia

JAKARTA (The Jakarta Post/Asia News Network): While recession fears linger, companies in Indonesia and throughout the Asia-Pacific region have been boosting marketing budgets this year, indicating a solid recovery from 2021’s record economic lows.

According to a recent report by media monitoring firm Meltwater, more regional brands have been employing micro influencers to connect with consumers.