Hotels set for recovery in Asia-Pacific as borders reopen but China’s decision to remain shut clouds overall picture

Hotels are gearing up for a recovery in Asia’s travel industry as countries begin to roll back Covid-19 restrictions, with companies and even government agencies ramping up marketing campaigns.

However, with China’s borders still closed, a full recovery in the Asia-Pacific tourism industry remains a distant prospect, with China accounting for more than 40 per cent of all tourists in the region historically, according to an analyst at real estate firm JLL.