‘618’ festival to test pandemic-hit shoppers’ urge to splurge


THE country is set to get a picture of how its zero-Covid-19 policy and slowing economy have impacted shoppers’ urge to splurge, as e-commerce platforms gear up to report takings from the mid-year “618” shopping festival this weekend.

Held in the run-up to June 18, the 618 festival is China’s second-largest shopping event by sales after Nov 11’s Singles Day, with bargain-hunters holding off purchases in anticipation of discounts spanning a range of brands.

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