China's Gen Z has the power to make or break Western brands

The influence of young shoppers will only grow, with spending set to rise four-fold to 16 trillion yuan by 2035. - Reuters

BEIJING (Bloomberg): They’ve got money to burn, eschew foreign labels, and are driven by a swelling sense of nationalism that can ensnare even the biggest global brands.

They’re China’s Generation Z and they’re shaking up shopping.