China blasts KFC promo that saw diner buy 106 meals in one go

One person bought 106 meals, spending nearly 10,500 yuan (RM6,900) to get an entire collection of toys. - China Daily

BEIJING (Bloomberg): China is urging consumers to boycott a promotion offered by KFC and toy retailer Pop Mart International Group Ltd, saying it encourages food waste -- the latest example of a foreign brand running into trouble in the world’s second-largest economy.

The China Consumers Association said in a statement Wednesday (Jan 12) that one person bought 106 meals, spending nearly 10,500 yuan (RM6,900) to get an entire collection of toys. Others paid people to eat extra meals they purchased in the week since the promotion started or just threw the food away, it said.