Why we need to look at TikTok to understand South-East Asia's Gen Z - an Opinion from Jakarta Post

The logo of social media TikTok appearson a tablet screen in Toulouse, southwestern France, as seen in this picture taken on Oct. 5, 2020. - AFP

JAKARTA, Dec 21 (Jakarta Post/ANN): As the world’s most popular social media platform for Generation Z with more than 1 billion global active users and more than 240 million users in South-East Asia, according to a TikTok press release on Sept. 30, 2021, the social media platform has significantly influenced the way many Gen Zers communicate, think and understand the world.

South-East Asia is no exception to this global and viral TikTok wave and so far, the video-sharing app has not faced direct regulatory threats in the region, although it is banned in several countries, such as China and India.