Singles Day shopping gala opens to booming sales in China


Advertisement to promote Alibaba's Singles' Day shopping festival in Shanghai, China Nov 1, 2021. - Reuters

BEIJING (China Daily/Asia News Network): The Double Eleven shopping gala, a Chinese online shopping extravaganza, saw booming sales on its opening on Monday (Nov 1), which industry experts said demonstrated the country's consumers' long-term resilience and vitality amid the Covid-19 pandemic.

In the first hour of Monday, the turnover of more than 2,600 brands exceeded that of the entire day last year. Domestic brands, including sportswear company Erke and automaker Wuling Motors, saw high demand during the period, said Tmall, an online shopping platform of Alibaba Group.

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