Selling homes the ‘Hollywood’ way

Not camera-shy: Tan working on a video featuring an office unit in Paya Lebar that was up for sale early this month. — The Straits Times/ANN

SELLING property is a tried and true process honed over many decades but entrepreneur Nick Tan is using his digital savvy, creative juices and slick delivery skills to add a Hollywood-style twist to the old formula – but it doesn’t come cheap.

That’s something of an understatement: some of his customers pay him S$70,000 (RM215,000) or more just to sell one home.