People shop at a supermarket. By 2030, up to 75 per cent of Vietnam’s population could belong to the consuming class. — moit.com.vn
HANOI (Vietnam News/Asia News Network): Consumption in Vietnam could grow by US$130bil over the next decade as Asia continues to be the world’s consumption growth engine, a new report from McKinsey has revealed.
Scale continues to be a key characteristic of the region’s consumption story, but a new chapter is being written based on the increasing diversity of the region’s consumer markets. Companies need to get to know the distinct segments of consumers who are set to drive growth and redraw their map of consumption for Vietnam and for Asia as a whole.
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