Dragons fly as Chinese millennials take a shine to gold

A salesperson poses with gold jewellery at jeweller Chow Tai Fook’s retail store in Shanghai, China August 18, 2021. Picture taken on Aug 18, 2021. - Reuters

SHANGHAI, Aug 29 (Reuters): For many affluent young Chinese consumers, modern simplicity is out and tradition is back in when it comes to jewellery.

Sales of gold bracelets, pendants, earrings and necklaces that draw on dragons, phoenixes, peonies and other traditional Chinese patterns and symbols are flying among consumers, especially those in their 20s and 30s, helping drive a rebound in gold demand in the country after a pandemic-induced slump.