Standard Chartered is seeking to double the size of its business serving affluent clients in Asia, aiming to hire or promote 3,000 relationship managers and wealth specialists over the next five years to cater to the region’s rising incomes.
Unlike some competitors who are only aiming for the region’s wealthiest, the London-based bank is putting a significant focus on so-called affluent clients in Asia – customers with US$100,000 to US$125,000 to invest - according to Samir Subberwal, the bank’s head of consumer, private and business banking segment in Asia.