Shopee reigns over Indonesia’s e-wallet market with price cuts, good looks

An employee serves a buyer paying with the ShopeePay online payment app at a McDonald’s drive-through in Salemba, Jakarta, on May 11, 2021. - JP

JAKARTA (The Jakarta Post/ANN): Despite being a new player in the country’s digital payment scene, ShopeePay, the e-wallet arm of online marketplace Shopee, has become a market leader amid the e-commerce boom during the pandemic.

Established in 2018, it has captured the majority of Indonesia’s digital wallet market share by being on the price offensive, in the form of vigorous discounts and cashback offers.