Scenic spots in ice cream competition to attract tourists


Cool treat: The ice cream in the shape of ancient masks, by Sanxingdui Museum, comes in two flavours – chocolate and matcha. — Xinhua

CHANGSHA: Heated competition among Chinese tourist sites amid the post-pandemic May Day holiday has left a cool taste in tourists’ mouths.

Though summer is still a month away, travellers at tourist hotspots are snatching up ice pops shaped like local landmarks or iconic treasures as a novel way to mark their visits.

The trend was ignited when some tourists flocked to social media to post pictures of ice cream bars in the shape of two millennia-old bronze masks unearthed from the legendary Sanxingdui Ruins.

The ice cream, rolled out by the Sanxingdui Museum in Sichuan province, boasts two flavours – “bronze” and “excavation” – which are matcha and chocolate.

Other tourist destinations soon joined the social media carnival with their own offerings, from Wuhan’s Yellow Crane Tower to the Catholic Church in Qingdao.

“I would visit these scenic sites just for these ice cream bars, ” a netizen remarked on Sina Weibo, China’s equivalent of Twitter, under a flurry of photos of the ice cream.

Yueyang Tower, a tourist magnet along Dongting Lake in Hunan province, said it sold more than 22,000 ice pops, priced at 18 yuan (RM11.50), in the shape of the ancient building during the five-day holiday.

“We hope the ice cream can give visitors a better taste of the ancient wisdom and life philosophy the building has stood for, ” said Li Caixia, a director of the tourist site’s management.

Chinese tourist sites and cultural institutes have invested heavily into the development of creative cultural products, which is believed to contribute to the boom in cultural tourism in recent years. — Xinhua

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