The Museum of Ice Cream will be setting up shop in Dempsey in August, making it the first time the United States-based attraction is venturing abroad.
It is one of four new attractions that Singaporeans can expect from this year as the republic seeks to enhance its attractiveness to prepare its hard-hit tourism sector for recovery.
Announcing the launch on Monday, the museum said plans to open in Singapore had been three years in the making.
Welcoming the launch of the attraction, Keith Tan, chief executive of Singapore Tourism Board (STB), said: “The opening of such innovative attractions adds vibrancy to our city, and underscores the tourism industry’s confidence in Singapore’s continuing appeal as a top travel destination.”
Also set to open in the second half of this year is the Slingshot, a thrill ride in Clarke Quay, which will be the tallest in Asia, catapulting riders to a height of almost 70m at a speed of 160kph.
When asked whether the museum would remain in Singapore permanently, Pirakash T., general manager of the Museum of Ice Cream Singapore, said: “We will evaluate public response carefully before deciding the next steps in our journey.”
Visitors to the Museum of Ice Cream will be guided through 14 multi-sensory installations spread over 60,000 sq ft of space, all dedicated to ice cream, which they will also get to try during their visit.
While the museum originates from the United States, it will have a Singapore-inspired Dragon Playground at Dempsey.
Another highlight will be a sprinkle pool billed as the museum’s largest to date. — The Straits Times/ANN