Excess consumption: Most ‘mukbang’ fans like watching videos of people eating large portions of food as in this YouTube screencap.
SHANGHAI: China’s corruption watchdog has called on video-sharing platforms to take action against “mukbang” shows, where people livestream themselves eating or drinking excessively, saying such content encourages food waste.
Mukbang videos originated in South Korea and are increasingly popular in China, but they have faced sharp criticism from state media and regulatory crackdowns, especially since President Xi Jinping launched a campaign to curb food wastage last year.
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