Singapore-based B2B platform sign MOU with five Chongqing food suppliers

SINGAPORE, April 10 (Xinhua): Trustana, a Singapore-based B2B platform of verifiable food traders, has announced that it signed a Memorandum of Understanding (MOU) with five leading food suppliers from China's Chongqing municipality.

The partnership aims to provide food and beverage companies in China and Singapore with better access to import and export markets, so that they are able to internationalize and grow their businesses, according to a press release from Trustana.

The platform said that the MOU brings in five leading food manufacturers from Chongqing to Singapore.

These companies specialize in providing "mala" (hot and spicy) flavor food products, which has an expanding global market with demand grown by 200 percent over the past three years.

"Singapore-based buyers, particularly small and medium-sized enterprises (SMEs), face major challenges when seeking to expand internationally," said Rebecca Xing, Trustana's General Manager and Head of Product.

These challenges include identifying products that will sell well, sourcing from trusted suppliers, managing language and cultural barriers across borders, and navigating the complex processes and operational costs of import with limited volumes.

"Our vision is to democratize access to global trade for companies of all sizes. We're excited to help bring into Singapore five best-selling 'mala' brands from the home of the 'mala' flavour, Chongqing," Xing added.

According to the press release, the MOU is signed on Friday (April 9) at the sixth annual Joint Implementation Committee online meeting for the China-Singapore (Chongqing) Demonstration Initiative on Strategic Connectivity. - Xinhua
Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 46
Cxense type: free
User access status: 3
Join our Telegram channel to get our Evening Alerts and breaking news highlights

Next In Aseanplus News

Asean News Headlines as at 8pm on Friday (July 30)
UK rebuffs Chinese media warning over carrier task force
Frenchman in Tokyo ends hunger strike over his 'abducted' children
Brunei reports 3 new imported Covid-19 cases, 336 in total
Indonesia reports 41,168 newly-confirmed Covid-19 cases, 1,759 new deaths
11 private hospitals and clinics in Singapore get green light to import Sinopharm vaccine
Cambodian PM creates team in search of medicines, devices for Covid fight
Hong Kong hopes US$600 vouchers will juice its economic recovery
Didi sinks as China vows to root out ride-hailing ‘illegalities’
Construction jobs erased in Myanmar amid Covid, political woes

Stories You'll Enjoy