One out of every two Bruneian children drinks soft drinks daily and one in three local children is overweight, which means Brunei has the highest children obesity rates in Asean. - AFP
BANDAR SERI BEGAWAN (Xinhua): The Bruneian government launched new regulations on food and beverages to reduce unhealthy food advertisement and marketing on children.
The Borneo Bulletin daily reported on Tuesday (March 9) that the Code on Responsible Marketing of Food and Beverages to Children in Brunei Darussalam is based on three principles - marketing of food and beverages must be made with social responsibility to consumers and the community; marketing of food and beverages to children cannot make use of their credulity, vulnerability or lack of knowledge and use of fear to mislead or deceive them; and popular characters or personalities should not be used in marketing food and beverages that undermine healthy diet.
