HK unveils US$146mil plan to boost tourism


Visitors take photos at a lookout at Victoria Peak in Hong Kong on Dec 29, 2020. - AFP

HONG KONG (Xinhua): The Hong Kong Tourism Board (HKTB) will roll out short-term and medium-to-long-term strategies worth over HK$1.13 billion (about US$146 million) to boost tourism, a senior executive said when announcing the board's business plan for the year 2021-22 on Wednesday (March 3).

For this financial year, the board will have a marketing budget of HK$1.138 billion allocated by the Hong Kong Special Administrative Region government, including recurrent funding of HK$373 million and additional funding of HK$785 million, said Dane Cheng, executive director of HKTB.

One-tenth of the allocation will be used to promote tourism resources of Guangdong-Hong Kong-Macao Greater Bay Area, Cheng added.

The medium-to-long-term strategies, which account for 40 per cent of the whole funding, aims to attract high-yield visitors.

Under the strategies, the board has been reshaping Hong Kong's tourism brand for sustainable development.

For the short-term strategies which account for 35 per cent of the funding, Cheng said the board will continue its large-scale promotions to attract both local and overseas visitors.

Besides, for the sustainable growth of the tourism industry in Hong Kong, the HKTB will earmark 25 per cent of its funding to enhance subsidy schemes, sponsor travel agencies and industry participants, and maintain Hong Kong's international exposure.

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 46
Cxense type: free
User access status: 3

Hong Kong , tourism , plan

   

Next In Aseanplus News

Cambodia: Covid-19 cases soaring - 655 new cases and tw deaths as wedding halls are to be used for virus patients
Brunei sultan believes Belt an Road initiative to aid regional recovery
Philippines receives additional batch of China's Sinovac vaccines
Oil climbs on hopes for demand recovery, India's virus surge caps gains
Special feature: Asean hopes to set up Humanitarian Task Force for Myanmar
Covid-19: 2,847 new cases, Selangor records highest number of infections at 748
Asia stocks mixed after Wall St falls on Biden tax report
Singapore: PM Lee announces major Cabinet reshuffle; seven ministries to get new ministers
Thailand and China ready to strengthen vaccine cooperation
Xi’s next target in tech crackdown is China’s vast reams of data

Stories You'll Enjoy


Vouchers