The Information, Culture and Tourism Ministry and Amazing Lao Sole Co Ltd are partnering to boost sustainable tourism in line with government policy.
The two parties signed a Memorandum of Understanding (MOU) on Wednesday to plan a tourism consulting company that will provide advice to businesses considering investing in tourism in Laos.
The MOU is aimed at strengthening tourism based on Laos’ natural, cultural, historical and agricultural attractions and their potential for the development of tourism.
It also aims to improve the standards of tourism personnel to ensure greater efficiency, as well as attract more investment in tourism development.
The MOU was signed in Vientiane by the ministry’s Head of Office Bualay Phanouvong and Amazing Lao Sole Co Ltd director Zhou Yao.
The signing was witnessed by Information, Culture and Tourism Minister Kikeo Khaykhamphithoune.
Under the MOU, the two parties will seek funding as well as technical and business units to invest in tourism. They will create development and administration plans for tourist sites and formulate a tourism marketing plan.
They will jointly run a tourism information campaign in Laos for local and foreign tourists, which will support the government’s goal to promote tourism and attract more local and overseas investment in the industry.
Zhou said Laos has the potential to attract more local and international visitors, especially to places of natural beauty.
“We will cooperate with both state and private sectors when the tourism consulting company is set up. It will provide advice for tourism investors and information about Lao tourism for tour operators, ” Zhou said.
Investors are welcome to develop and operate tourist sites in line with the country’s laws. — Vientiane Times/ANN
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