International publishers eye China's market for children's books

Parents are driving the sales of the original English books and magazines as they consider the readings not only effective science education but a way to learn English. - Xinhua

SHANGHAI (Xinhua): Children's books are seeing a heyday in China as young readers' appetite for books has grown significantly over the years, which has attracted publishers from around the world seeking to grab a slice of the bullish market.

At the 2020 China Shanghai International Children's Book Fair that concluded on Nov 5, over 60,000 of the latest publications were displayed by hundreds of children's book publishers from 21 countries and regions including the United States, Britain, France and Norway.