HONG KONG, Nov 12 (SCMP): As China’s Singles’ Day shopping bonanza kicked off at midnight on November 11, gross merchandise volume (GMV) on platforms operated by Alibaba Group Holding reached 372.3 billion yuan (US$56.3 billion) in the 10 days leading up to the main event through its first 30 minutes.
Singles’ Day sales started early on November 1 this year, with GMV topping last year’s sales of 268.4 billion yuan (US$38.4 billion), which only accounts for sales on November 11 on platforms owned by Alibaba, the parent company of the South China Morning Post.
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