Singles Day sales set to vitalise China's rural market


A JD employee packs fresh food for cold chain delivery at a warehouse in Tianjin. - China Daily/ANN

BEIJING (China Daily/ANN): Residents from lower-tier cities and rural areas have shown huge consumption potential and are expected to inject more impetus into China's online retail market during this year's Nov 11 Singles Day shopping extravaganza.

For major e-commerce players, fourth to sixth-tier cities and townships will definitely become new battlefields due to the rise in local buyers' disposable incomes and desire to upgrade their lifestyles by purchasing high-quality imported products, experts said.

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China , Singles Day , rural market

   

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