Alibaba touts billions in sales as Singles Day gets into full swing


A screen on stage shows the gross merchandise volume on platforms operated by Alibaba Group reaching US$56.4 billion in the 10 days leading up to Singles Day on Nov 11, 2020 through its first 30 minutes.- China Daily/ANN

HANGZHOU (Reuters): China's Alibaba said orders made through its e-commerce sites during its Singles' Day shopping extravaganza had exceeded US$56 billion by Wednesday (Nov 11) morning, as lockdown-weary consumers splashed out on as many as 16 million discounted products.

The world's biggest sales event -- eclipsing Black Friday and Cyber Monday in the United States combined -- stretches over four main days this year, and so far has brought sellers on Alibaba platforms 16 times as many orders by value than Amazon.com Inc clocked last month in its two-day global Prime Day.

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