Gojek launches digital ad platform GoScreen


Drivers for online ride-hailing platform Gojek wear protective screens on their backs during a trial session for motorcycle taxi service GoRide in Jakarta. - JP/ANN

JAKARTA (The Jakarta Post/ANN): Indonesian multi-service app company Gojek announced on Monday (Nov 9) the launch of a digital out of home (DOOH) advertising platform called GoScreen.

Gojek chief commercial officer Antoine de Carbonnel said GoScreen would enable brands to measure their digital ad performance in real time.

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Indonesia , Gojek , advertising platform , GoScreen

   

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