BEIJING: On short-video platform Douyin, the catchline “Say no to food waste, eat smart, live healthy” will appear at the top of the search results upon entering keywords like “big eater” or “mukbang”.Following this comment by state broadcaster CCTV earlier this week, many short-video and livestreaming platforms have beefed up scrutiny over related content as part of an effort to curb food wastage.
“Those found wasting food will be penalised in accordance with the degree of violations,” said Douyin in a statement.
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