Sustainable: Thanh showing shoes made from coffee grounds at his co-working space in Ho Chi Minh City. — AFP
A tech-savvy population, a fast-growing economy, and the perks of being first in an emerging market – Vietnamese entrepreneur Le Thanh saw the potential in booming Ho Chi Minh City for his start-up transforming coffee grounds into masks.
The 35-year-old chemistry graduate worked for two multinationals before stepping out on his own three years ago to launch ShoeX – a sustainable footwear company which nimbly pivoted to masks as the pandemic struck.
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