Indonesian beauty startup Social Bella raises US$58mil funding round


The homepage (left) of e-commerce platform for mothers and family, Lilla by Sociolla. Jakarta-based beauty technology company Social Bella launched on Thursday an e-commerce platform that focuses on mothers and family. - Jakarta Post/ANN

SINGAPORE, July 6 (Reuters): Indonesian beauty startup Social Bella, which operates beauty e-commerce platform Sociolla, said on Monday, it had raised US$58 million from its existing investors, including Singapore state-investor Temasek.

Social Bella has around 30 million users in Indonesia and also operates six physical stores in the country.

Established in 2015, Social Bella is mainly known for its beauty e-commerce platform Sociolla, with offline stores in Jakarta and Surabaya in East Java.

According to The Jakarta Post, amid the coronavirus epidemic, the company recently donated 1,100 packages of personal care products to medical workers in Covid-19 hospitals across the capital city.

On Thursday, The Jakarta Post had reported that the Jakarta-based beauty technology company Social Bella also had launched an e-commerce platform that focuses on mothers and family.

Named Lilla by Sociolla, the new platform offers curated and Food and Drug Monitoring Agency (BPOM)-certified personal care, treatment and hygiene products for the segment, including for prenatal and postnatal periods.

According to a statement, around 100 brands are available on the platform, with more to come.

Social Bella public relations head Febrina Herlambang said the company aimed to encourage mothers in Indonesia to pamper themselves while taking care of their family.

“We’d like to say: It’s OK, mom, you deserve to enjoy your ‘me-time’ while being a mother, ” said Febrina in the statement.

According to Febrina, Indonesia lacks platforms for mothers to find references about personal care and beauty products. “We hope that Lilla by Sociolla can help fulfill their needs of self-care.”

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
   

Next In Aseanplus News

WHO wants richer countries to help out Philippines with vaccines as its Covid-19 total nears 950,000
Thailand: Experts explore ways to protect 'James Bond islet' from erosion
Vietnam's carmaker VinFast says considering fundraising opportunities
BYD launches new open-source EV product platform
Super Typhoon kills one in Philippines, tens of thousands flee; Covid-19 issue sprouts free food pantries in country
Ensuring safety of international trade arteries requires collective effort, says Singapore minister
India's Modi scorned over reckless rallies, religious gathering amid virus mayhem
Local uprisings emerge to challenge Myanmar's army
Indonesia's Merapi spews fiery lava 16 times in new activity
Pacific Ocean storm intensifies into year's first super typhoon; lashes eastern Philippines on Monday (April 19)

Stories You'll Enjoy


Vouchers