Indonesian beauty startup Social Bella raises US$58mil funding round

The homepage (left) of e-commerce platform for mothers and family, Lilla by Sociolla. Jakarta-based beauty technology company Social Bella launched on Thursday an e-commerce platform that focuses on mothers and family. - Jakarta Post/ANN

SINGAPORE, July 6 (Reuters): Indonesian beauty startup Social Bella, which operates beauty e-commerce platform Sociolla, said on Monday, it had raised US$58 million from its existing investors, including Singapore state-investor Temasek.

Social Bella has around 30 million users in Indonesia and also operates six physical stores in the country.

Established in 2015, Social Bella is mainly known for its beauty e-commerce platform Sociolla, with offline stores in Jakarta and Surabaya in East Java.

According to The Jakarta Post, amid the coronavirus epidemic, the company recently donated 1,100 packages of personal care products to medical workers in Covid-19 hospitals across the capital city.

On Thursday, The Jakarta Post had reported that the Jakarta-based beauty technology company Social Bella also had launched an e-commerce platform that focuses on mothers and family.

Named Lilla by Sociolla, the new platform offers curated and Food and Drug Monitoring Agency (BPOM)-certified personal care, treatment and hygiene products for the segment, including for prenatal and postnatal periods.

According to a statement, around 100 brands are available on the platform, with more to come.

Social Bella public relations head Febrina Herlambang said the company aimed to encourage mothers in Indonesia to pamper themselves while taking care of their family.

“We’d like to say: It’s OK, mom, you deserve to enjoy your ‘me-time’ while being a mother, ” said Febrina in the statement.

According to Febrina, Indonesia lacks platforms for mothers to find references about personal care and beauty products. “We hope that Lilla by Sociolla can help fulfill their needs of self-care.”

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