Adilah realises there is a bigger market online with new customers from Kelantan, Penang and Terengganu instead of just those from the Klang Valley where her business in located. - The Star/ANN
KUALA LUMPUR (The Straits Times/ANN): Even though it has had a negative impact on both public health and the economy, the Covid-19 outbreak was a game changer when it came to digital transformation, forcing retailers to migrate to online platforms in a bid to stay afloat.
Sports attire business owner Muhammad Qayyum Al Qadri saved his five-year-old firm from permanent closure by setting up a website and retraining his staff, while staying at home and with very limited resources at his disposal.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
