Personal touch: Brands are hoping to build better relationships with their customers through the use of location-based technology such as the iBeacon.
Location based services is the new marketing tactic that companies are considering in order to forge better relationships with their customer base.
IN this digital age, it’s often assumed that commercial activities, especially in the retail sector, have lost the personal touch. As more and more businesses turn their emphasis towards refining the online experience, there seems to be less attention given to real life encounters at physical stores.
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