Many Malaysians have turned over a new leaf and adopted a healthier lifestyle by taking part in fitness activities while others have made gyms their second home.
To cater to the current lifestyle of its consumers, Lot 10 shopping centre recently underwent a major transformation to make way for a host of leading international sporting and fitness brands.
Unveiled to the public on Sept 18 was the Lot 10 Sports Hub, where the entire third floor is now dedicated to sports and fitness enthusiasts and hosts world leading brands including Converse, Hoops Station, Hundred %, LFC, Nike Women’s, TFC and The Marathon Shop.
The Sports Hub, themed “Act the part, Look the part, Play the part”, aims to inspire the “athlete within” and to support and promote the importance of maintaining a healthy lifestyle and encourage youth, working adults and professionals to be active in sports and fitness.
Present at the launch of the new Sports Hub were YTL Land and Development Bhd and YTL Hotels and Properties vice-president Joseph Yeoh, YTL Land Sdn Bhd executive director Eric Eoon, Nike Sales Malaysia country marketing manager Robin Kok, and national football icon Abbas Saad.
Lot 10 is well-known as one of Malaysia’s leading lifestyle malls at the forefront of setting trends.
The launch of the Sports Hub, provides a good shopping experience for sports enthusiasts who seek a greater variety of quality and trendy sporting merchandise with specialist products for football, basketball, running and even collectable needs.
The Lot 10 Sports Hub spans over 21,000 sq ft and is designed to simulate an actual sports arena complete with a scaled down futsal court, basketball half-court, and a running track.
At the launch, Eoon said the idea behind the Sports Hub was to create something in line with the current lifestyle.
“The Lot 10 Sports Hub is a lifestyle concept targeting the growing demand for high quality, sporting apparels and merchandise amongst both aspiring and seasoned athletes as well as the fashionably conscious,” said Eoon.
“Now that we have this Sports Hub, we hope to encourage people to leave behind their computers at work and any sort of gadgets, and spend time exercising.”
He added that the Sports Hub was a perfect spot for those who work close to the mall and want a place to exercise or keep fit by jogging, playing basketball or even play a game of futsal.
No fee will be charged to individuals or groups who want to use the court for the time being. The management is now in the process of setting a booking system for the courts.
Aside from the sports facilities provided, the Lot 10 Sports Hub will also play host for public events and in-store activities.
No one knows the importance of exercising and sports better than Abbas Saad, who said that the Sports Hub ‘will be a perfect place for people who want to participate in sports as the place gives you option.”
Sports, he said was particularly good for children as it taught them about teamwork and how to be disciplined.
In light of Lot 10’s long-standing commitment to corporate social responsibility, two orphanages — Rainbow Home and Rumah Juara Glad Tidings, were invited to the launch of the new Sports Hub where they were given the opportunity to play futsal with Abbas and get tips from a freestyle basketball player.
For enquiries on the Sports Hub or booking for the courts, email email@example.com
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