Foundation launched to undertake more projects in aid of underprivileged

KHIND Holdings Bhd has established a charity arm, the Khind Starfish Foundation, to undertake more corporate social responsibility projects.

In its 53 years, the company and its subsidiaries have carried out numerous initiatives for the benefit of orphans, old folk, the destitute and more, and has also helped to raise funds for worthy causes.

“With the launch of the foundation, we will be able to engage with the community even more through more organised means,” said Khind Starfish Foundation chairman and Khind group chief executive officer Cheng Ping Keat.

The foundation’s objectives include helping to improve living conditions, providing relief and maintaining the well-being of underprivileged and deprived communities, as well as supporting the local cultural and performing arts industry.

Cheng (front row, left) and students shared their visions for
Cheng (front row, left) and students sharing their visions for ‘Projects for Happiness’ while Khind Holdings Bhd chairman Cheng King Fa (back row, third from right), judges and trustees look on.

At the launch, Cheng announced the start of the foundation’s key initiative “Projects for Happiness”, which is designed to encourage volunteerism among the younger generation.

Opened to groups and individuals, the programme allows Malaysian undergraduates the opportunity to design the foundation’s grassroots project for this year based on the objectives set.

Students are encouraged to submit proposals supporting a cause they believe in and the chosen proposals, selected by a panel of judges, will be funded by the foundation.

A total of 30 worthy proposals will be granted a maximum of RM10,000 each, and the students must raise at least 10% of the amount they require to kick-start their projects.

“This condition was set to ensure the success of each project pitched,” said Cheng.

Students can apply and submit their proposals through

Khind Holdings Bhd will be contributing approximately 3% of its yearly revenue to community projects through its charity arm, from which RM1mil will be allocated for “Projects for Happiness”, while the rest will be channelled to the foundation’s ongoing charitable initiatives.

“The RM1mil can support 100 “Projects for Happiness” over three years,” added Cheng.

Incidentally, the name of the foundation is based on the “Starfish Story” that tells of a boy who tried to release starfish, one by one, back into the sea before sunrise.

Cheng said the story exemplified what the foundation was about — no matter how small your efforts, every bit can make a positive difference.

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3

Stories You'll Enjoy