Campaign launched to address erectile dysfunction among younger men


As one of the most common sexual health problems in Malaysia, affecting 16 to 47% of Malaysian men, erectile dysfunction (ED), is increasingly gaining recognition as a serious medical condition that requires urgent attention and care. While many of the underlying causes of ED could begin developing with age, age itself does not cause ED.

The H4rd Poll, a recent survey conducted among Malaysian men and women between the ages of 25 and 44 years old revealed that ED and sub-optimal erections are becoming common occurrences among younger men in their 20s with key drivers of the condition linked to a high-stress lifestyle, less-than-ideal physical condition and late night lifestyles. This creates an urgent need for initiatives to be put in place to address the rising incidence of ED amongst younger men.

This is where Get H4rd! comes in. Get H4rd! is a part of Pfizer Malaysia’s latest educational effort on Men’s Health in creating awareness that erectile dysfunction and sub-optimal erection are health conditions increasingly prevalent among men in their 30s due to modern lifestyle choices.

The campaign aims to urge men to take notice of their sexual health and treat their conditions not just for sexual satisfaction but also as a holistic approach towards enhancing their overall health, as ED is often a marker (or a sign) for other lifestyle co-morbidities namely diabetes, heart disease and hypertension.

“The H4rd Poll is a necessary tool in gauging the perception of the younger generation, both men and women on issues related to their sexual lifestyle, including assessing their awareness on ED and sub-optimal erection as well as their attitudes toward treatment,” said Gleneagles Hospital Kuala Lumpur consultant urologist Prof Dr George Lee while speaking on the H4rd Poll at the Get H4rd! media launch recently.

“Some of the key findings of the poll have been an eye opener and allows for outreach to the public to now be more focused, to address their concerns on these issues,” he added.

Other speakers at the launch were Sime Darby Medical Centre Subang Jaya consultant urologist Dr Peter Ng Eng Pin, University of Malaya Medical Centre associate professor and consultant urologist Associate Prof Dr Ong Teng Aik and Pfizer Malaysia medical director Dr Vicknesh Welluppillai.

Despite the high incidence of ED in the younger generation, 47% of the respondents of the survey noted that they have low knowledge of the condition and its effects on their health and sexual life.

Seeking treatment, however, does not mean going to secondary sources such as the Internet or street vendors to avoid medical consultation due to embarrassment. It is important for men to speak with their healthcare providers to obtain appropriate medication.

Dr Ng said: “Men who suspect that they might be affected by erectile dysfunction and sub-optimal erection, should turn to their doctors for help. The first step will be to assess the severity of their condition, and after determining the best treatment plan for them, treatment with PDE-5 inhibitors and a health regiment will put them back on the right track to achieving an optimal erection.”

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