THE Penang-based Belleview Group will launch its biggest commercial-cum-residential project to date, in Seberang Prai in June.
Managing director Datuk Sonny Ho said the mixed development project, to be located on a 8.09ha (20-acre) site, will comprise the largest shopping mall in the northern region with a RM2.5bil gross development value (GDV) and 1.2mil sq ft built-up area.
“There will also be a four-star hotel, an Olympic size skating rink, a 20-screen cineplex, and a highrise residential lifestyle condominium component with 978 units,” he added.
Known for its innovative residential projects in prime and strategic locations on the island, the group has gradually diversified into developing large scale commercial projects over the last few years.
“Another one of our commercial project in Kedah, the RM500mil Aman Central shopping mall, will be ready in July.
“Retailers in Malaysia realise that there is a huge untapped population in Alor Setar and in the whole Kedah state.
“But there isn’t a reputable mall with the attraction and facilities that can bring the crowd together at the moment.
“This is why we developed Aman Central to serve as the regional mall for the north, which has an untapped four million shopping population, and Southern Thailand.
“The mall will have some 357 shoplots,” he added.
The Aman Central, with a total built-up area of two million sq ft, has a net lettable area of 800,000sq ft, of which 85% has been leased.
“It will be the largest shopping mall in Alor Setar and one of the largest in the northern region.
“The Aman Central shopping mall is strategically located in the heart of Alor Setar city centre, with good connectivity from all directions,” Ho said.
The Aman Central is located near the state mosque, court building, Dewan Negeri and Royal Palace leading till the Alor Setar Airport.
The Belleview Group is currently occupied with the Moulmein Rise Shoppes project in Pulau Tikus, Penang, a prime residential cum commercial area.
“The two-level boutique shopping mall, with a 27-storey of 84 luxurious suites, is designed to offer a personalised and yet vibrant boutique retail environment that meets today’s business dynamics.
“Designed by a renowned architect and interior designer, each suite is designed with its own private lift lobby and has broad balconies to exemplify the modern urban lifestyle and high-end finishes.
“The suites are 50% sold,” Ho said.
The Belleview Group has recently completed the AEON Big Hypermarket Mall in Kedah, which opened its doors to the public on Dec 5, last year.
“The project, which is located at the intersection of Jalan Gangsa and Jalan Tambang Badak, attracts shoppers from all over Alor Setar and its adjacent towns.
“The two-level hypermarket mall has a gross development cost of RM100 million with a built-up area of 280,747sq ft,” he added.
The Belleview Group is known for its All Seasons Place commercial project in Bandar Baru Air Itam, the first and largest strip mall in Penang, strategically located to tap into a shopping population of 350,000 in Air Itam.
“The three-level strip mall has a net lettable area 240,000sq ft, accommodating 120 shoplots, and a Giant Superstore of 45,000sq ft,” he said.
On the group’s residential projects for 2015, Ho said Belleview will launch the final phase of the Kulim Techno City project on Saturday.
“The final phase comprising 127 single-storey terraced and 22 one and a half-storey terraced units has a gross development value of RM37mil.
“The units are priced from RM220,900 onwards.
“The project is 33% complete and is scheduled for completion by March 2016,” he said.
The showrooms of the project will be available for viewing at the Kulim Techno City on Saturday.
“For the Chinese New Year sales package, we are providing zero entry cost on all legal fees for sales and purchase agreement, loan agreement and memorandum of transfer.
“For selected units, we are giving attractive rebates,” he said.
In 2014, Belleview completed and sold 144 units of terraced, semi-detached, and bungalow properties priced from RM350,900 and RM390,900.
“Since their launch in 2013, the price has appreciated by about 30%,” Ho said.
In Alor Setar, Belleview Group will be offering a Chinese New Year sales package on Friday for the remaining units of the Amansuri Residences Tower.
“The project is centrally located along the well-connected Lebuhraya Darulaman and among Alor Setar’s most exclusive residential and commercial district.
“It is just within 5-10 minutes away to amenities like schools, hospital, post office and the celebrated Alor Setar Tower, State Art Gallery, Royal and State Museum, and a walking distance to the upcoming Aman Central shopping mall,” Ho said.
The units are priced from RM528,800 onwards, while the price for the penthouse units starts from RM1.5mil onwards.
The show units will be available for viewing at the Belleview Gallery in Alor Setar on Friday.
For this Chinese New Year sales which starts on Saturday, Ho said Belleview would also be selling the remaining 5% of its All Seasons Park project.
“The Spring & Summer Tower of the All Seasons Park project was completed in December 2013, while the Autumn & Winter Tower in April 2014.
“The pricing for All Seasons Park has doubled since the launch three years ago.
“The units, with built-up areas ranging between 856q ft to 1,359q ft, are now priced between RM620,900 and RM893,900.
“The penthouse units, 1,602 per sq ft to 2,333 per sq ft, are priced between RM1.1mil and RM1.6mil,” Ho added.