'More than 3.2bil viewers': World Cup 2014 aims for TV victory

FIFA is expecting World Cup 2014 to be the 'most watched TV event ever' — estimating that global viewers will surpass the estimated 3.2 billion pairs of eyes that watched the tournament in 2010.

The ground is all set for World Cup 2014 to glue more eyes to the screen than any other event in TV history. Adding to the excitement, FIFA has also announced that, for the first time in the broadcasting history of the quadrennial football tournament, some matches — including the final in Rio de Janeiro on July 13 — will be broadcast in ultra high definition.

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