The truth about story-telling

Lethal weapon: Tham says brands today are competing with each other for survival and those that have a better story to tell will prosper.

It can be a powerful tool to ensure brand success

FOR a product or a brand to be impactful, it must have a good story behind it, according to Ogilvy & Mather Worldwide chief creative officer Tham Khai Meng.

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Business , Ogilvy


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