Perodua counts on accessories


  • Business
  • Friday, 17 Apr 2015

KUALA LUMPUR: Perodua expects its accessories sales contribution to the after-sales segment to increase by 2% to 3% this year with the launch of its own line of accessories under the brand name GearUp.

President and chief executive officer Datuk Aminar Rashid Salleh said sales of accessories currently contributed about 10% yearly to the company’s after-sales segment.

“We are targeting only a 3% contribution this year as we’ve just launched Axia accessories and it’s already April. We’re going to launch MyVi and Alza accessories later.

“For next year, we expect these new accessories to contribute between 15 and 16% to the after-sales segment,” he told reporters after the launch of GearUp accessories.

Aminar also expects up to 90% of Axia buyers to fix the accessories upon purchasing the car.

The accessories, including exterior and interior cosmetic enhancement packages priced from RM260 to RM3,600, will be available at all Perodua’s 182 sales and 183 service centres nationwide starting today.

Meanwhile, Aminar said Perodua has maintained its 2015 sales target of 208,000 units although its car prices had been reduced with the goods and services tax (GST).

“We’ll wait for the market to stabilise after the GST before reviewing our sales target this year,” he said.

As customers rushed to buy cars in anticipation of price hike after the GST, Aminar said Perodua recorded the highest monthly sales of 22,500 units in March. – Bernama

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