The company said in a press release on Monday that Maybank’s brand value was doubled to RM8.25bil (US$2.24bil) in 2015 compared with 2010.
Maybank’s group chief marketing officer Mohamed Adam Wee Abdullah said that this recognition is a testimony to the group’s tradition of value creating for stakeholders.
He added that the achievement also reflects the brand equity that Maybank has built over the years via corporate responsibility initiatives as well as advising and providing its customers the right financial solutions to suit its needs.
Moving forward, he added that the group would pursue to strengthen its brand value by making sure it remains a household name amongst banking customers.
“We will continue to focus on brand building through a holistic programme that includes consistent customer experience across our global network, innovative products, sound financial performance and differentiated marketing programmes,” Adam noted.
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