Adex seen flat ahead as advertisers cautious until GST implementation


Khoo: ‘In November and December, things should pick up a little bit.’

PETALING JAYA: Malaysian advertising expenditure (adex) is expected to remain flat over the next few months, as advertisers are expected to remain cautious leading up to the implementation of the goods and services tax (GST) next year.

Malaysian Advertisers Association special adviser Khoo Kar Khoon said he did not expect a big jump in ad spend in the next few months.

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Business , adex , Khoo Kar Khoon , October

   

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