Sun Life uses innovative technology to engage the customers

By M. HAFIDZ MAHPAR

SUN Life Malaysia, which only started operations last year, is building up its momentum as it enters the second phase of building brand awareness.

Teaming up with advertising agency Young & Rubicam (Y&R) and digital agency Isobar, the life insurer has just embarked on the Experience Tomorrow, Today phase of its Money for Life campaign.

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Business , Advertising & Media , Sun Life Assurance , insurance , Billings

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