THE battle lines are drawn. The response so far to the new Proton Iriz has been good, with 17,000 people booking the car ahead of its launch.
The encouraging number of bookings is indication that the Iriz has struck a chord with the driving public. For Proton, it needs the car to reverse its flagging sales in order to produce 150,000 cars a year for it to be profitable.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!