Proton unit Lotus turnaround on track, it seeks higher sales

PETALING JAYA: Proton Holdings Bhd’s performance car unit Lotus, which has received over £100mil in investment from parent DRB-Hicom Bhd since the takeover, is on a turnaround path with increased sales and production.

Global performance for 2013 was particularly strong especially in its home turf in the UK with an 86% increase in retail sales, while production of cars for global demand increased by 31% to 1,368 units from 1,038 units, pushing its waiting list to four months for customers.